The Long Wow
with Brandon Schauer, Adaptive Path
About Brandon Schauer

Brandon Schauer is an Experience Design Director for Adaptive Path. He speaks on, writes about, and practices design as a means to create value. He has a decade of experience developing new user experiences on the Web, desktops, and products. His passion for finding and understanding the unmet needs of customers has led him to diverse environments, from the homes of cancer patients to tunnels beneath Walt Disney World.
Brandon holds two master-level degrees from schools with the Illinois Institute of Technology, a Master of Design from the Institute of Design in Chicago and an MBA from the Stuart School of Business. Brandon also has a love of Excel that is unnatural for a designer.
2 Responses to “The Long Wow”
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Supporting Documents
- Session Slides 31.4mb PDF
Keynotes
- Keynote
Lou Carbone, Experience Engineering, CEO
Sessions
- UX Management: Developing and Growing Yourself and a Team of User Experience Professionals
Margaret Hanley, formerly of the BBC - Experience Strategies — The Key to Long-term Design Value
Jesse James Garret, Adaptive Path - What Does a UX Manager Have to do With Strategy?
Margaret Hanley, formerly of BBC - New Design in an Old Company: Building a UX Team in a Transitional Environment
Khoi Vinh, NY Times - Integrating Design in Your Organization
Kim Goodwin, Cooper - Making a Creative Space: Lessons from the Neo-Futurists
Sarah Nelson, Adaptive Path - How Emotion Transforms Experience
Ryan Armbruster, Mayo Clinic - Panel
Jesse James Garrett, Adaptive Path - Strategies for Successful Service Innovation
Mark Jones, IDEO - Building a Creative Culture
Chris Conley, Gravity Tank - Useful, Usable and Desirable: How Whirlpool Finds Balance in Product Development
Sara Ulius-Sabel, Whirlpool - Stop Putting Lipstick on the Pig
Irene Au, Google - Wine Made Simple: The Best Cellars Story
Joshua Wesson, Best Cellars - The Long Wow
Brandon Schauer, Adaptive Path - The Myths of Innovation
Scott Berkun, author - Panel
Peter Merholz, Adaptive Path

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October 26th, 2007 at 10:01 pm
I believe these are the two NY Times article you refered to in your talk. I thought I would share since it took a few minutes for me to find them. Thanks for an excellent presentation.
Louise Story, “The New Advertising Outlet: Your Life,” New York Times, Oct 14, 2007.
http://query.nytimes.com/gst/fullpage.html?res=9503EFD81E3CF937A25753C1A9619C8B63&sec=&spon=&partner=permalink&exprod=permalink
Katie Hafner, “At Netflix, Victory for Voices Over Keystrokes,” New York Times, Aug 16, 2007.
http://www.nytimes.com/2007/08/16/business/16netflix.html?ex=1345003200&en=a92354e81bcebcd7&ei=5124&partner=permalink&exprod=permalink
October 29th, 2007 at 4:44 pm
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