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Integrating Design in Your Organization
with Kim Goodwin, Cooper

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a picture of kim goodwinMore and more companies are beginning to realize that their relationships with customers–and therefore customers’ impressions of their brands–are almost entirely mediated by technology, such as digital products, Web sites, and automated telephone systems. As a result, more companies are also realizing that interaction and experience design should be a core part of their business.

Unfortunately, most companies have no idea how to build an internal design practice, much less how to integrate that practice into their organizational structures, processes, and culture. Integrating design isn’t like plugging in a new telephone system. It requires careful planning and commitment to cultural change. Based on Cooper’s experience with hundreds of projects and companies, Kim Goodwin will discuss what it takes to build an effective and lasting focus on design.

About Kim Goodwin

Vice President & General Manager, Cooper Kim’s design expertise and teaching skill have made her a popular speaker at universities, corporate events, and conferences, including CHI, STC, and various UIE events. At Cooper, she applies her years of experience as a creative director to ensure excellent delivery of Cooper’s design consulting and training services. Kim has played a major role in developing Cooper’s Goal-Directed methods and has led the effort to turn those methods into the Cooper U interaction design curriculum. Kim has led a wide range of design projects, from e-commerce applications to information appliances, IP telephony systems, and healthcare applications.

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