Building a Creative Culture
with Chris Conley, Gravity Tank
Most professionals, especially those managing experience, desire a work environment that is stimulating and productive. However, most exist in an environment best described as frenetic. Many find they are working harder than ever and yet aren’t deriving much professional satisfaction. In this presentation, Chris will present his work on the values and behaviors that underlie a creative and productive culture. Learn how exploration, tangibility, critique, team structure, and other factors combine to turn frenetic into prolific.
About Chris Conley
Professor Chris Conley is the founding director of Gravity Tank, an innovation consulting firm and leads the Graduate Product Design program at the Institute of Design (ID) in Chicago. He has over fifteen years of experience teaching design and helping some of the world’s most influential companies change the way they define and develop new offerings. At the Institute of Design, he educates a new kind of design professional - one that can work throughout the modern organization leading initiatives aimed at innovation and delivering results to the bottom line. At Gravity Tank, Chris has helped companies like Office Max, Unilever, Goodyear, and Samsung work differently to define and launch successful new products and services. Recently he became an advisor to the CEO of Samsung Telecommunications on how to broaden the impact of design expertise throughout their organization.
Chris holds a Master of Science of Design from ID and a mechanical engineering degree from the Illinois Institute of Technology. Chris is a regular contributor to design conferences and competitions worldwide and was the 2006 Chair of the IDEA BusinessWeek Awards.
2 Responses to “Building a Creative Culture”
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Keynotes
- Keynote
Lou Carbone, Experience Engineering, CEO
Sessions
- UX Management: Developing and Growing Yourself and a Team of User Experience Professionals
Margaret Hanley, formerly of the BBC - Experience Strategies — The Key to Long-term Design Value
Jesse James Garret, Adaptive Path - What Does a UX Manager Have to do With Strategy?
Margaret Hanley, formerly of BBC - New Design in an Old Company: Building a UX Team in a Transitional Environment
Khoi Vinh, NY Times - Integrating Design in Your Organization
Kim Goodwin, Cooper - Making a Creative Space: Lessons from the Neo-Futurists
Sarah Nelson, Adaptive Path - How Emotion Transforms Experience
Ryan Armbruster, Mayo Clinic - Panel
Jesse James Garrett, Adaptive Path - Strategies for Successful Service Innovation
Mark Jones, IDEO - Building a Creative Culture
Chris Conley, Gravity Tank - Useful, Usable and Desirable: How Whirlpool Finds Balance in Product Development
Sara Ulius-Sabel, Whirlpool - Stop Putting Lipstick on the Pig
Irene Au, Google - Wine Made Simple: The Best Cellars Story
Joshua Wesson, Best Cellars - The Long Wow
Brandon Schauer, Adaptive Path - The Myths of Innovation
Scott Berkun, author - Panel
Peter Merholz, Adaptive Path

October 29th, 2007 at 5:49 pm
Colleagues,
I really enjoyed the conference and presenting thoughts on building a creative culture. But as I said in my presentation, a culture of critique is what leads to new ideas! So if you have any thoughts or observations, please post them here — i’d really appreciate knowing how the ideas came across and oter ideas you might suggest!
November 6th, 2007 at 12:15 am
Chris,
I enjoyed the energy of your presentation. It was fun. It was interactive. I enjoyed the comments you pulled out of the audience. Your session is the one I have shared the most from back at work. I’ve pulled out disk 2 and watched it again and again as I’ve shared some of your insights with members of my team.
I do wish we had had more time to discuss your last few slides.